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As summer winds down, it’s time to gear up for a fresh start with the best back to school deals of the season. From stylish sneakers and backpacks, to school supplies for school staff, to customizable school gear and performance sportswear, retailers are offering massive markdowns that are too good to pass up. Whether you’re shopping for a kindergartener, high schooler, or college student, there’s something for every age and need.
In this guide, we’ve rounded up the top back to school deals from brands like Skechers, Personalization Mall, Nordstrom, adidas, and more. These offers span limited-time events, online exclusives, and member-only perks. If you’re looking to save money without sacrificing quality, these are the back to school deals you won’t want to miss.
What to Buy During Back to School Sales
One of the biggest challenges during the back-to-school season is figuring out what you actually need to buy. Fortunately, back to school deals offer deep discounts across a wide range of must-haves, making it the perfect time to stock up. Essentials like notebooks, pens, binders, and planners should always be on your list, especially when big-box retailers and online stores mark them down during seasonal promotions.
Beyond school supplies, back to school deals also include clothing, shoes, backpacks, tech gadgets, and lunch accessories. Don’t forget to look for deals on gym clothes, reusable water bottles, and masks if your school still requires them. If your child participates in extracurriculars like music, art, or sports, this is also a great time to purchase those specialty items at a lower price. Knowing what to buy in advance means fewer last-minute expenses and more savings overall.
7 Must-See Back to School Deals That Will Save You Big in 2025
1. Bass Pro Shops and Cabela’s Back to School Sale
Bass Pro Shops and Cabela’s are excellent spots to score back to school deals on durable gear that’s built for everyday use. From backpacks like the Ascend Priority 25 Commuter Backpack and lunch coolers to all-weather jackets and water bottles, both retailers offer reliable options for students of all ages. Their back to school promotions often include discounts on outdoor-inspired apparel, rugged footwear like the Ascend Mojave LT Low Waterproof Hiking Shoes, and accessories perfect for bus stops, campus life, or weekend adventures. Whether your student is heading to class or gearing up for after-school activities, Bass Pro Shops and Cabela’s have dependable essentials to start the year strong. Their Back to School Sale is active through August 20 and features discounts on backpacks, water bottles, outerwear, and more.
2. Skechers – Extra 10% Off Sitewide for Members
The Skechers Back to School Bundle is officially live, and members are getting even more for their money. From now through August 6, Skechers is offering an extra 10% off sitewide—no code needed. This applies to school-friendly styles like slip-resistant shoes, memory foam sneakers, and lightweight kicks perfect for gym class or recess. Whether you’re looking for youth sneakers or comfy adult options for teachers, this back to school deal gives you high-quality footwear at unbeatable prices.
3. Personalization Mall – Up to 30% Off Kids Gifts and Gear
Add a personal touch to the school year with Personalization Mall’s Back to School Sale, running from July 17 to July 27. Save up to 30% on everything from soft or hard lunchboxes and pencil cases to backpacks and water bottles, all customized with names, initials, or fun messages. These personalized items make it easier for your child to keep track of their belongings while standing out in style. It’s one of the most thoughtful back to school deals for parents looking to combine practicality and personality.
4. Nordstrom – Save Up to 25% on Essentials
From July 12 to August 4, Nordstrom’s Back-to-School Savings Event is offering up to 25% off clothing, shoes, and essentials from top-tier brands. This is a perfect time to stock up on durable jeans, tees, school-ready sneakers, and even fall outerwear. Nordstrom’s wide selection means you can outfit the entire family in one go, all while enjoying premium brands at more affordable prices. If you want you and your kids to start the year with confidence and style, this is one of the back to school deals worth acting on.
5. Adidas – Shop Back to School Through August 1
adidas has kicked off its Back to School event, running through August 1. The brand’s legendary track pants, logo tees, and sneakers are ideal for students who want comfort without sacrificing style. Perfect for athletes and fashion-conscious kids alike, this sale includes iconic styles and must-have accessories like backpacks and water bottles. If you’re looking for performance wear with a modern edge, adidas delivers great value this back to school season.
6. HEYDUDE – 25% Off with Code BTS25
HEYDUDE’s Back to School Sale brings savings and comfort together with 25% off sitewide when you use code BTS25. Known for their lightweight, ultra-comfy slip-ons, HEYDUDE shoes are a favorite among students for their easy-to-wear design and breathable materials. Whether you’re buying for a teen or a college student, this discount makes HEYDUDE a strong contender for your back to school deals shortlist.
7. New Balance – Up to 25% Off Clothing and Footwear
From August 1 to August 8, New Balance is offering up to 20% off select shoes and 25% off clothing and accessories. This limited-time sale is great for students who need supportive sneakers for gym class, walking across campus, or everyday school wear. The apparel deals also make it easy to stock up on high-quality basics like leggings, hoodies, and tees. With trusted quality and modern styles, this is one of the most practical back to school deals out there.
How to Create a Budget for Back to School Shopping
Before jumping into the latest back to school deals, it’s important to set a realistic budget for your spending. Start by taking inventory of what you already have at home—like leftover notebooks, unused pens, or hand-me-down clothes—and compare that to your school’s supply list. Once you know what you need, assign a dollar amount to each category: school supplies, clothing, tech, and miscellaneous.
To maximize your savings during back to school deals, consider using a spreadsheet or budgeting app to track your purchases in real-time. Look for retailers offering price-matching guarantees or stackable coupons to get the best value. Sign up for store loyalty programs, and use cashback sites or apps when you shop online. With a clear budget and smart planning, you can make the most of back to school sales without overspending on items you don’t really need.
Common Back to School Shopping Mistakes to Avoid
It’s easy to get caught up in flashy ads and urgent markdowns during back to school deals, but some purchases might end up costing you more in the long run. One of the most common mistakes is shopping without a list. Without one, you’re more likely to buy duplicates or trendy items that don’t align with your school’s actual requirements. Always review the school’s supply list before browsing sales.
Another mistake is assuming the biggest discount means the best value. Just because something is 50% off doesn’t mean it’s the right purchase. During back to school deals, focus on quality over quantity, especially when it comes to shoes, backpacks, and electronics. These are items that need to last all year. Lastly, don’t wait until the last minute. Procrastinating can leave you with limited options and higher prices. Shopping early allows you to take advantage of multiple deals across several retailers.
Why You Shouldn’t Wait to Shop Back to School Deals
As the school year approaches, these back to school deals are the perfect opportunity to prep early and save big. Shopping now means you can beat the rush, avoid last-minute stress, and ensure that you get the best selection before items sell out. Many of these offers are for a limited time only, and some are offering member perks or sitewide savings that won’t be around long.
Whether you’re after school uniforms, gym gear, dorm essentials, or just a stylish new backpack, there’s something for everyone on this list. These back to school deals are more than just discounts, they’re smart investments in your child’s comfort, performance, and confidence for the year ahead. Don’t wait until the shelves are bare. Take advantage of these seasonal savings and make this your most organized and budget-friendly back to school season yet.
