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It’s almost impossible to scroll through your phone without being bombarded by the latest social media skincare trends. But with so much information being posted online, it can be hard to distinguish what works and what doesn’t. Nowadays, you can never truly know if these viral hacks are real or if they’re just quick fixes or clever marketing hacks.
If you’re questioning what you see on your feed, then you’ve come to the right place. We’ll break down some of the most popular social media skincare trends based on scientific research and proven effectiveness!
7 Amazing Social Media Skincare Trends That Actually Work
These viral social media skincare tips and tricks actually work!
1. Ice Rolling
Have you ever woken up with heavy eye bags or puffiness around your cheekbones? If so, ice rolling could possibly help. Influencers have been using ice rollers for years to reduce puffiness and inflammation of the skin, especially in the morning.
This is a similar process to cryotherapy (aka cold therapy), which can relieve muscle pain and swelling according to a 2021 study published in the World Journal of Clinical Cases. They found that when ice or cold water is applied, blood vessels will shrink, making your skin look less red and puffy. However, it’s important to note that extended exposure to freezing substances like ice can actually cause damage to your skin. Therefore, it’s recommended to only apply ice rollers for 10 to 15 minutes at a time.
2. Peptides
Peptides are short chains of amino acids, which are the building blocks of proteins. While peptides have lots of different functions, they are important for skincare because they tell our bodies to produce more collagen and elastin. As a result, using peptides can be beneficial if you’re looking for an effective anti-aging remedy. When it comes to skincare, we highly recommend using a topical peptide with carnosine and acetyl octapeptide 3. These peptides can help smooth fine lines and fight against wrinkles!
3. Gua Sha
Although gua sha has grown in popularity due to social media, it’s actually an ancient Chinese technique that has been used for centuries. It involves applying firm strokes to your face and body using a gua sha tool (which is usually made from ceramic, jade, or steel). The strokes are believed to increase circulation and lymphatic drainage.
But what is the scientific research behind this social media skincare trend? Studies have shown that it does indeed increase both blood and lymphatic flow. Additionally, other studies have been conducted that say gua sha can also help with facial contouring. And while the results may not last forever, it’s still a useful option if you’re seeking noticeable short-term improvements.
4. Retinol Cream
You can’t search social media skincare without seeing a video about retinol – and for a good reason! Retinol is the gold standard in anti-aging, as it’s one of the most thoroughly researched skincare ingredients. Over the last few years, numerous clinical trials have been conducted to prove that retinol can help with cell turnover, collagen production, and wrinkle reduction.
The most effective retinol treatments, like tretinoin, must be prescribed by a doctor. However, you can get some over-the-counter forms that work just as well (even if they take a bit longer). In addition to the anti-aging benefits, retinol cream is also suited for acne scars, dark spots, stretch marks, and psoriasis.
If you’ve never used retinol before, start with a concentration of .25 to 1% to reduce the side effects of dryness and redness. You can then go higher once your skin is used to the ingredient.
5. Sunscreen
Sunscreen isn’t just a social media skincare trend – it’s a scientifically proven way to prevent skin aging and skin cancer. On top of that, a 2016 study has also shown that daily use of SPF 30 can also improve skin tone by reversing the signs of existing damage. For this reason, sunscreen is an absolutely essential product to have in your makeup bag.
But not all sunscreens are treated equally! Besides the difference in SPF, sunscreens also come as either mineral or chemical. And while a broad-spectrum SPF is a must, understanding the difference between chemical and mineral sunscreen is also very important when choosing which one to use.
6. Rice Water
If you’ve ever wanted brighter or smoother skin, you may have heard about the use of rice water. Because it contains phenolic compounds and the antioxidant inositol, many influencers use rice water for its skin-healing benefits. And thankfully, dermatological studies have noted that these components can have anti-aging and anti-inflammatory properties!
For additional benefits, look for rice water skincare products with ceramides. Together, these ingredients work to give your face a younger, healthier, and dewier appearance!
7. Acne LED Masks
For people struggling with acne, an LED mask can be an effective tool if used consistently. These wearable light therapy masks may look odd, but there is strong scientific evidence to show that they can be used to treat mild to moderate acne.
How? LED masks use a mix of blue and red lights. The blue lights kill acne-causing bacteria, while the red lights reduce inflammation and promote skin healing. When shopping for an LED mask, make sure to choose one that is FDA-certified in addition to having both blue and red lights.
Understanding the Effectiveness of Social Media Skincare Trends
As with anything you see online, it’s important to approach social media skincare trends with a critical eye. While some popular routines and products are backed by science and deliver real results, others may be driven more by hype, sponsorships, or influencer appeal than actual effectiveness. It’s also crucial to remember that skin is incredibly personal—what works wonders for one person may cause breakouts, irritation, or no results at all for another.
This is why we always recommend doing your own research regarding social media skincare trends, reading ingredient labels, and considering peer-reviewed studies before jumping into the next big skincare craze. Most importantly, consult with a licensed dermatologist or skincare professional who can help you understand your skin’s unique needs and create a routine that’s safe and effective for you.
Staying informed about social media skincare trends means you’re not only protecting your skin, but making choices that lead to long-term health and confidence.
